6 Signs That You Need an Email Marketing Agency

admin — Thu, 21 Jan 2010 08:17:35 +0000

No matter if decide to work with an email marketing agency or a potpourri of in-house and outside resources; this guide will help you to reevaluate your current mail email marketing efforts and plot a new course of action.

Let’s Look at the Numbers

Email has been the marketing workhorse for a decade, and that’s unlikely to change in the near future. It allows targeting because it’s data driven. It drives direct sales. It builds relationships, loyalty and trust. It also supports sales through other channels. Businesses engage in email marketing because it works and works well:

According to the Direct Marketing Association, email marketing generated an ROI of $43.62 for every dollar spent on it in 2009, that’s twice that of the first runner up.
A recent summary by MarketingSherpa states, “Those that see the effectiveness of their email programs diminishing are much more likely to have short-sighted organizational attitudes toward the tactic. Organizations with investment-oriented views of email reap the rewards.”
The CMO Council’s Marketing Outlook ‘09 Report reviewed the plans and opinions of 650 marketers. Email marketing was the top target area for investment.
In a 2009 survey of retailers, Shop.org stated that “E-mail is the most mentioned successful tactic overall”.

Convinced? The following sets questions will help you to further determine your direction.

Handle Email Marketing In-house?

If you don’t have an existing agency relationship or have sufficient in-house talent, consider this:

You (meaning you or your team) know your business; are you also well-versed in email marketing?

If yes, do you have time and energy to optimize the effort?

How does your integrated marketing and CRM compare against your competitors?

Does your email marketing drive sales, build loyalty, and reduce costs?

Is your email program founded on research and/or historical data?

Does your in-house work really save or cost you money?

Already Have an Agency?

If you already have an agency contract, ask yourself:

Do they specialize in email or are they “full service”?

Do they generate an ROI that’s in-line with the findings above?

Do they think about us without being prodded?

Do they understand our target market and business processes?

Have they explored all the options?

Is their work for us fresh, exciting, and reflective of best practices?

If the list above encompasses more than you’re doing, this may be and strong indicator that you’re under-utilizing this lucrative channel. Perhaps it’s time for a fresh marketing partner or maybe you simply need to provide more direction and training to your in-house team? Let’s talk about what email marketing is, really.

What Services Does an Email Agency Offer?

The expression ‘email marketing’ is broad term which often gets abused and confused. Email marketing can involve customer acquisition, lead nurturing, client reactivation and retention, and of course direct sales, which means that a host of processes and services are potentially involved, including:

Strategy & Research
Editorial & Promotional Planning
List Growth & Community Building
Design & Coding
Copy Writing & Content Development
List Segmentation & List Enhancement
Behavioral & Customer Profiling
Direct & Social Media Integration
Message Delivery & Deliverability Monitoring
Media Buying & List Monetization
Lead Nurturing & Direct/Up/Cross Sales
Multivariate Testing & Program Optimization

Having been in email marketing for more than 12 years, I’ve learned that it only works (no matter which direction you take) when it’s managed properly with an eye on long-term value.

If you’ve determined that you need help, stay tuned. In the second and last installment we’ll discuss HOW to hire an agency, consultant and

No tags for this post.

Optin Profits Review – Is it Worth Getting?

admin — Wed, 21 Jan 2009 14:54:35 +0000

Optin Profits is Ewen Chia a new product . It has created quite a buzz in the internet marketing community lately. But is it worth getting though? In this review, I will share with you what is this product about, who can benefit from it and how can it help you improve your business and make more sales.

Perhaps you’re asking… WHY build a list or rather email list?

The answer is simple… it gives you PROSPECTS!meaning that you have likely customers who may be interested in buying your offers.

If you’ve been involved in online marketing for a period of time, I’m sure you’ve heard stories about how Internet gurus earn hundreds of thousands of dollars by just sending ONE email to their subscriber list or email list.

Of course not all these stories are true, we all know too well that most Internet gurus like to lie or brag about their income. However, I do know there are a few that can really do that. I know that because I often buy their offers. These gurus really understand WHAT I want and they know how to give it to me. In other words, they know exactly how to push your hot buttons and they know how to prepare an offer that’s simply irresistible.

Now, I’m not saying that you can instantly become one of these gurus when you sign up with the Optin Profits course. The art of email marketing takes a little time to master. Signing up for the course is just the first step. The course provides you with all the necessary tools and resources you need to build a strong and responsive email list.

Here are some of the things you’ll get when you sign up with the course. There are 5 main components in the list building system…

The Optin Profits Course – In this component, you’ll learn the exact formula used by ALL the successful Internet entrepreneurs to build a list of LOYAL subscribers. Your main BENEFIT here is that you don’t need to go through trials and errors, the tried and tested formula has been laid out for you, you simply follow what the experts had done.

The Optin Profits Videos – These tutorial videos make learning the formula EASY, because they illustrate everything you need to do and HOW to do it right. I don’t know about you but for me, I can learn much better when I watch the videos.

Email Copywriting Secrets – In this component, you’ll get all the email templates that had been proven to get results. These templates are time-savers.

Private Email Super Swipe File – You’ll get over 1,000 proven subject lines that will get your emails opened and read. You’ll also get a private access to Ewen’s personal archive of the most profitable emails.

Automated Email Copy Software – This is an advanced software program that can generate attention-grabbing emails with only a few mouse clicks. Another time-saving tool.

If you want to learn how to build a strong and responsive email list, Optin Profits is worth considering. The email list you build using this system can be your most valuable asset in your internet marketing business because it gives you access to prospects who are the most likely to buy. Both the newbies and experienced marketers can benefit from this course.

To find out more about this product visit,OptIn Profits Internet Marketing Course. Also, check out the my blog for more free Internet Marketing tips.